The story

The Story
Bold As Love, created by Master Perfumer Pierre Negrin, continues the story of Handel House in Chords over 200 years later with another music legend in the same location, Jimi Hendrix.

Inspired by Hendrix’s sensuality, soulful artistry and complexity of emotions, this fragrance is just as bold and poignant.

Bold As Love masterfully blends aromatic and animalic tones with the richness of leather, highlighted by fresh and sharp accents. Negrin explains, “As I was creating Bold As Love, I found an image of Jimi Hendrix in a purple costume. I was immediately attracted to it as it’s my favourite colour. To capture the atmosphere of this image, I crafted a fragrance with smoky leather notes to convey the raw and beastly energy he exuded on stage and his unique sense of style. The smoky notes of the fragrance also mirror Hendrix’s colourful lifestyle. This perfume pays tribute to an extraordinary and inspiring genius whom I found truly innovative.”

Do you dare to love?

Fragrance Notes
Top: Mandarin, Ginger, Fruity Accord (Apple & Pineapple)

How it wears

Top notes greet you, the heart settles in over the first hour, and the base is what stays on skin at the end of the evening.

  1. 2

    Heart notes

    First hours

    Lavender, Juniper Berry, Geranium

  2. 3

    Base notes

    Lasting

    Smoky Leather, Patchouli, Vetiver

Authentic, guaranteedSourced through authorized channels, checked before it ships, and covered by our guarantee. How we source

2–4 free samples with every order

We hand-pick them from the houses we carry, scaled to your order. Tell us at checkout if you'd like something specific.

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  • Every bottle checked by hand before it ships
  • Ships from our US and Canada warehouses — any customs or duties on Canadian orders are covered by us
  • Free samples with every order
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